What does the AI for Coaches course cost?

$149 one-time, lifetime access. The course is also included in the All-Access plan ($597/yr, 7-day free trial) and the Practitioner Series bundle ($949). The $149 covers the structured course experience, 17 downloadable resources, the MCC-reviewed capstone, and the ICF CCE certificate for 20.0 accredited hours. There is a 7-day money-back guarantee, void once the certificate of completion has been issued.

How long does the course take?

20 hours of structured instructional content, claimed for CCE. Video runtime alone is approximately 3 hours; the rest is lesson reading, resource study, capstone production, and reflection - the standard ICF accounting for an asynchronous CCE program. Most coaches finish in 4 to 8 weeks at 3 to 5 hours per week. The optional Module 8 tech-leader deep dive adds another ~2 hours. There is no deadline.

What do I walk away with at the end?

Four things: a simple test for where AI belongs in your business, your prep, and your client work; 17 downloadable resources including reference cards, checklists, the Client AI Consent and Data Checklist, the Coaching vs Consulting boundary card, and the Personal AI Development Plan; a capstone reviewed by Alex Kudinov, MCC with feedback against a published rubric; and a certificate of completion carrying the ICF CCE-Approved Program badge, shareable on LinkedIn, suitable for L&D reimbursement, and the record you keep for your renewal.

How is this different from Tandem's ACC or PCC programs?

Tandem's ICF Level 1 (ACC) and Level 2 (PCC) programs are credential-earning programs that take coaches from no ICF credential to ACC or PCC. They are months long, instructor-led, and include practice sessions and mentor coaching. AI for Coaches is a specialization for coaches who already have foundations. It is narrower in scope (the AI question, at three scales of your work), self-paced, and complements rather than replaces credential training.

The Practitioner Series

AI for Coaches: Ethics, Practice & Client Work

A practical AI course for coaches who need more than tool demos. Decide where AI belongs in your practice, what requires informed client consent, what stays human in the coaching room, and how to coach clients through AI-driven change.

20 hours, self-paced 8 modules, 28 lessons Lifetime access

Enroll — $149 Watch the first lesson

AI for Coaches - Where AI belongs in your practice

Alex Kudinov, MCC

Course author and lead instructor

Cherie Silas, MCC

Co-instructor

ICF CCE-Approved Program 20.0 hours - 6 Core Competency + 14 Resource Development (3 hours of ethics instruction inside Core)

The first lesson

Two questions people conflate

"Can AI do this?" is the technical question. "Should AI do this?" is the coaching question. The opening lesson is the distinction the rest of the course turns on.

Lesson 1.1.1 · 4 minutes · Module 1, Unit 1: What AI Is, and the Line That Matters. Or browse the Tandem Coaching channel.

How this is different

Not another AI tools webinar

Most AI training for coaches teaches you the tools that will exist for one quarter. This course teaches you how to think about AI in your coaching work - the thinking that still applies when the tools change.

A typical AI-for-coaches webinar

Tool demos, prompt libraries, "AI-powered coaching"

Content built on this quarter's tools - out of date next quarter
No real treatment of what the ICF Code of Ethics says about AI
Blurs the line between coaching and consulting
No documentation you can show a credential assessor

This course

A way of thinking about AI that lasts

A simple test for where AI belongs - and where it doesn't
Plain-English walk through what ICF actually says about AI
Keeps coaching and consulting clearly separate
ICF Core Competency mapping you can take to a credential assessor

What you'll be able to do

What changes in your practice after this course

Six practical shifts. Each is something you'll do differently in your own coaching work the week after you finish.

Know when to use AI and when not to

One simple test you can apply in three places: how you run your business, how you prepare for sessions, and what you do with clients. No more re-litigating every AI decision from scratch.

Let AI draft, but stay the decider

Set up your practice so AI speeds up the work without ever sending something with your name on it that you didn't approve.

Protect the coaching session

Handle client data, AI note-takers, and consent the way the ICF Code of Ethics requires - without scrambling for the right words in the moment.

Coach a client who's anxious about AI

Recognize what kind of resistance you're actually hearing - fear, doubt, real constraint - and meet it with the right coaching move instead of a debate.

Stay a coach when a client wants an AI expert

When a client pushes you to give answers about AI, you'll have a clean way to stay in the coaching role - and a clear line for when to refer out.

Speak about AI with a clear point of view

Have something grounded to say to peers, clients, and prospects who ask where you stand - not a hot take from this week's headlines.

What's inside

Eight modules, with a verification capstone at the end

The course works through where AI belongs in three places coaches encounter it - your own practice, the coaching room, and your client's world - and then how to coach the people in front of you through the AI questions they bring.

20h

Approved ICF CCE

Video lessons

Resources to keep

Of documented ethics instruction

Hours shown are the totals ICF accredited for this course: 20.0 CCE hours, 6 Core Competency and 14 Resource Development.

What AI Is, and the Line That Matters

A clean definition and the test you'll use in every other module

1.75h · 3 lessons

Two questions people mix up: "can AI do this?" and "should AI do this?" What AI actually is and isn't, in plain terms. And the test you'll use the rest of the course to decide where AI belongs in three places: your business, your prep, and your client work.

Two Questions People Conflate
Execution, Not Judgment
The Line, and Why It Recurs
The Two Questions reference card + a self-audit of where AI sits in your practice

AI in Your Practice

Using AI in your business - drafts, intake, scheduling, content

2.5h · 3 lessons

Look at your own back office - lead tracking, intake emails, scheduling, content drafting. Decide what AI helps with and set up the discipline that AI drafts, you approve. Every send goes out with your name on it because you read it.

What AI Is For: The Back Office
Field Awareness Without the Doomscroll
AI Drafts, You Approve
Operations Layer Map worksheet + AI Tool Evaluation Checklist

AI and the Coaching Room

Client data, AI note-takers, consent - and what ICF requires

3.5h · 4 lessons · includes ethics hours

What AI does and doesn't do in the session itself. How to handle client data, AI note-takers, and consent the way the ICF Code of Ethics requires. A clear-eyed look at AI coaching platforms - what they help with, what they can't replace.

Why the Room Stays Human
AI Note-Takers and Whose Data It Is
The Democratization Case
What AI Coaching Platforms Can't Do
What the Room Holds + Client AI Consent and Data Checklist + AI Coaching Platforms Field Guide

When Clients Are Anxious About AI

How to tell what kind of resistance you're actually hearing

2.0h · 4 lessons

Before you can coach a client through AI anxiety you have to know what you're hearing. Is this fear, considered doubt, or a real constraint? A simple way to tell them apart, and why this is coaching territory - not a debate you're trying to win.

The $100 Question
Five Layers, One Trap
When the Conclusion Arrives First
Why This Is Coaching Territory
Five Layers reference card + a quick fear-vs-reasoning diagnostic

Coaching People Through AI

The moves that meet each kind of resistance where it actually is

3.0h · 4 lessons

Concrete coaching moves you can use the next day. Name what's threatening without arguing the data. Reframe past experience. Design a small experiment the client can run. Mirror, don't prescribe.

Which Layer Is Active
Name the Threat, Don't Argue the Data
Reframe Experience, Design Bounded Experiments
Mirror, Not Prescription
Layer Identification cheat sheet + Three Moves scenario cards + The Coaching Stance reference

When a Client Wants You to Be the AI Expert

Staying in coaching when they're pushing you into consulting

2.0h · 3 lessons

How to lead a real AI conversation in a session without becoming the AI expert. Use evaluation frameworks as scaffolds, not answers. Keep the decision with the client where it belongs.

The AI-Disruption Conversation
Evaluation Frameworks as Scaffolds
Holding the Tool Without Becoming the Expert
AI-Disruption Conversation Guide + Coaching vs. Consulting boundary card

Your Own Point of View on AI in Coaching

Where you stand, where ICF stands, and what you say when asked

2.75h · 4 lessons · includes ethics hours

A short self-assessment of your own AI fluency. A plain-English walk through what ICF has said about AI. And the work of putting your own point of view together - one you can defend to peers and clients without leaning on this week's headlines.

Evaluating AI Critically
Where ICF Stands
The Credential in an AI Era
The Line, Reviewed
AI Fluency Self-Check + ICF and AI Practitioner's Briefing + Personal AI Development Plan

Deep Dive: Coaching Tech Leaders Through AI

Optional - patterns specific to engineers, VPs, and CTOs

1.75h · 3 lessons · optional

If you coach in or near technology, three deeper looks at how AI lands for individual engineers (identity at stake), directors and VPs (managing budgets while sponsoring adoption), and CTOs (carrying the cost of past failed initiatives). Optional - not required for the certificate.

The Craftsman's Identity (Individual Contributor)
The Burn Budget You Set (Director / VP)
The Culture Tax (CTO)
IC Coaching scenario cards + Burn Budget Audit + Values-Metrics Gap Analysis

FINAL

Verification + Capstone

A short scenario quiz and a capstone you submit for feedback

0.75h · quiz + capstone

Two parts to finish. A short scenario quiz that pulls together everything in the course (24 questions, 80% to pass, three attempts). Then a capstone: three real AI decisions from your own coaching work, walked through a short template. Alex reviews it against a published rubric and gives you feedback within 10 business days.

Scenario quiz across the main themes of the course
Capstone: three real AI decisions from your own work
One revision allowed if the rubric flags anything to rework

ICF Core Competencies

Which competencies this course goes deep on

If you're claiming these hours toward a credential, here's how each of the eight ICF Core Competencies shows up in the course - the ones we go deep on, and the ones we touch in passing.

Ethical Practice

Deepened

Embodies a Coaching Mindset

Deepened

Establishes & Maintains Agreements

Touched

Cultivates Trust & Safety

Touched

Maintains Presence

Deepened

Listens Actively

Deepened

Evokes Awareness

Deepened

Facilitates Client Growth

Touched

Deepened means at least one full lesson teaches the competency directly. Touched means it shows up in a scenario or example. A detailed lesson-by-competency map is included in your learner workspace once you enroll.

Is this course for you?

Who this course is for, and who it isn't

Two quick lists so you can self-select before you enroll.

For you if

You're a credentialed coach (ACC, PCC, MCC) and you need CCE hours on a topic your credential program never covered
Clients are asking you about AI note-takers, "should I learn this?", "is AI going to replace me?" - and you'd like a steady way to handle those conversations
You want a way of thinking about AI that won't go out of date the next time a new tool drops
You want to know what the ICF Code of Ethics actually says about AI, in plain English
You coach leaders in tech and want the optional module on how technical clients tend to resist AI

Not the right fit if

You haven't done coach-specific training yet - start with our Coaching Foundations course first
You want tool demos and prompt libraries - this course teaches the thinking, not the tools, because the tools change every quarter
You want to position yourself as an "AI coach" - this course is about keeping coaching and AI in their right places, not merging them
You already teach other coaches about AI - this is a learner course, not a peer forum
You're looking for live cohort sessions - this one is fully self-paced

Your instructors

Two MCCs behind every lesson

Alex wrote and recorded the course. Cherie reviewed it and co-teaches the live elements. Both are active Master Certified Coaches.

Alex Kudinov, MCC

Course author and lead instructor

ICF MCC

Co-founder of Tandem Coaching. Before coaching, Alex spent two decades building and running software systems at scale across tech, banking, and consulting. He has used today's AI tools inside operator and engineering work before bringing them into the coaching room - which is why this course handles AI as a coach who actually uses it, not as a coach guessing what it does.

About Alex

Cherie Silas, MCC

Co-instructor

ICF MCC

Co-founder of Tandem Coaching. Cherie is one of the most cited voices in the Agile and team-coaching world. She brings the master-coach lens to the course: where AI helps a coach stay present and where it pulls a coach out of the room. She reviewed every lesson and teaches the boundary work alongside Alex.

About Cherie

Format and certificate

What you get when you enroll

Self-paced, on your schedule

86 short video lessons (5 to 9 minutes each). Watch on any device. Three suggested paths through the material so you can start where you are in your practice.

Lifetime access

No 30-day, 90-day, or one-year limit. Come back when an AI question shows up in your work - a new client request, a new platform, a new ICF standard.

Certificate of completion

Finish the lessons, pass the short verification quiz, and submit the capstone reviewed by Alex Kudinov, MCC. You'll get a shareable certificate of completion suitable for LinkedIn and L&D reimbursement.

17 working resources to keep

Reference cards, checklists, and worksheets you'll actually use - including the Client AI Consent and Data Checklist, the Coaching vs Consulting boundary card, the AI Tool Evaluation Checklist, and the Personal AI Development Plan. Yours to revise as your practice changes.

ICF CCE-Approved Program

ICF has accredited this course for 20.0 CCE hours: 6 Core Competency and 14 Resource Development. The course documents 3 hours of ethics instruction inside the Core Competency total; keep that documentation because ICF makes the final renewal determination. The approved hours count toward ACC, PCC, and MCC renewal, and your certificate carries the ICF CCE-Approved Program badge.

Bring a clear point of view on AI to every client conversation

One purchase, instant access to all 8 modules and 17 downloadable resources. Work at your own pace — no cohort start date, no expiry.

The videos are free on YouTube. What you’re buying is the structured course experience, the MCC-reviewed capstone, and the ICF CCE certificate for 20.0 accredited hours.

Instant access Lifetime access 7-day money-back guarantee

Enroll today

Your learner account opens immediately after checkout.

$149

One-time · Lifetime Access under our Additional Terms

Enroll — $149

7-day free trial available with All-Access ($597/yr)

7-day money-back guarantee, void once your certificate of completion has been issued.

Frequently Asked Questions

Before you enroll

What does this course cost?

$149 one-time with Lifetime Access as defined in our Additional Terms. It’s also included in the All-Access plan ($597/yr, 7-day free trial) and the Practitioner Series bundle ($949).

The course videos are freely available on YouTube. The $149 covers the structured course experience on Tandem’s learning platform, 17 downloadable resources, the MCC-reviewed capstone, and the ICF CCE certificate for 20.0 accredited hours.

There’s a 7-day money-back guarantee, void once your certificate of completion has been issued.

Will the hours count toward my ACC, PCC, or MCC renewal?

Yes. ICF has accredited this course for 20 CCE hours - 6 Core Competency, 14 Resource Development - and they count toward ACC, PCC, and MCC renewal.

The course documents 3 hours of ethics instruction inside the approved Core Competency total through the modules on AI in the coaching room, where ICF stands on AI, and the verification work. Keep the course documentation because ICF makes the final renewal determination.

What's the framework, in plain English?

One simple test: is this the work AI should help with, or the work only a coach can do? Drafts, scheduling, intake, and operations - AI helps, you approve every send. Presence, the partnership in the room, the relationship the coaching rests on - that stays human.

The test applies in three places: how you run your business, how you prepare for sessions, and what you do with clients. Same test, three places. That's why it doesn't go out of date when the tools change.

How is this different from an AI-for-coaches webinar or tool demo?

Tool demos teach you a tool. By next quarter, the tool has changed and you re-learn. This course gives you a way of thinking about AI in coaching that still applies when today's tools are gone.

It also walks through what the ICF Code of Ethics actually says about AI - so when a client or peer asks where you stand, you have a real answer.

I'm not credentialed yet. Can I take this?

You can enroll, but the course assumes you can coach. If you haven't trained in the ICF Core Competencies yet, start with our free Coaching Foundations module on the ACC certification page - that gives you the grounding this course builds on.

If you're working toward an ICF Portfolio Path application and already have coach training from elsewhere, you'll be fine.

How long does it take?

20 hours of structured material. Video runtime alone is about 3 hours; the rest is reading, working through resources, the capstone, and your own reflection - the standard way ICF counts hours for an async CCE program.

Most coaches finish in 4 to 8 weeks at 3 to 5 hours per week. The optional module on coaching tech leaders adds about 2 hours.

There is no current completion deadline while the course remains available under the Lifetime Access terms.

What do I actually walk away with?

Four things:

1. A simple test for where AI belongs in your business, your prep, and your client work.

2. 17 downloadable resources - reference cards, checklists, the Client AI Consent and Data Checklist, the Coaching vs Consulting boundary card, and the Personal AI Development Plan you fill in for your own practice.

3. A capstone you submit and get back with feedback from Alex Kudinov, MCC. You'll walk three real AI decisions from your own coaching work through the framework.

4. A certificate of completion carrying the ICF CCE-Approved Program badge - shareable on LinkedIn, suitable for L&D reimbursement, and the record you keep for your renewal.

What does the verification actually require?

Two parts, both required for the certificate.

A short scenario quiz covering three areas: where AI belongs, ethics and consent, and how to stay present and competent when AI is in the room. 24 questions, 80% to pass, three attempts.

A capstone you write up: three real AI-related decisions from your own coaching work, walked through a short template. Alex reviews it against a published rubric within 10 business days and gives you feedback. You get one revision if needed.

How is this different from other Tandem programs?

Tandem's flagship programs are ICF Level 1 (ACC) and Level 2 (PCC) - the credential-earning programs that take you from no ICF credential to ACC or PCC. Months long, instructor-led, with practice sessions and mentor coaching.

This course is a specialization for coaches who already have those foundations. Narrower scope (the AI question), self-paced, and it sits on top of credential training - it doesn't replace it.

Can I verify this course’s ICF CCE approval?

Yes. ICF lists this course as The Practitioner Series: AI for Coaches. View the official ICF Education Search Service record →

The Practitioner Series