Where AI belongs in your practice, in the room, and in your client work - and where it does not belong.
"Can AI do this?" is the technical question. "Should AI do this?" is the coaching question. The opening lesson is the distinction the rest of the course turns on.
Lesson 1.1.1 · 4 minutes · Module 1, Unit 1: What AI Is, and the Line That Matters. Or browse the Tandem Coaching channel.
Most AI training for coaches teaches you the tools that will exist for one quarter. This course teaches you how to think about AI in your coaching work - the thinking that still applies when the tools change.
Six practical shifts. Each is something you'll do differently in your own coaching work the week after you finish.
One simple test you can apply in three places: how you run your business, how you prepare for sessions, and what you do with clients. No more re-litigating every AI decision from scratch.
Set up your practice so AI speeds up the work without ever sending something with your name on it that you didn't approve.
Handle client data, AI note-takers, and consent the way the ICF Code of Ethics requires - without scrambling for the right words in the moment.
Recognize what kind of resistance you're actually hearing - fear, doubt, real constraint - and meet it with the right coaching move instead of a debate.
When a client pushes you to give answers about AI, you'll have a clean way to stay in the coaching role - and a clear line for when to refer out.
Have something grounded to say to peers, clients, and prospects who ask where you stand - not a hot take from this week's headlines.
The course works through where AI belongs in three places coaches encounter it - your own practice, the coaching room, and your client's world - and then how to coach the people in front of you through the AI questions they bring.
If you're claiming these hours toward a credential, here's how each of the eight ICF Core Competencies shows up in the course - the ones we go deep on, and the ones we touch in passing.
Deepened means at least one full lesson teaches the competency directly. Touched means it shows up in a scenario or example. A detailed lesson-by-competency map is included in your learner workspace once you enroll.
Two quick lists so you can self-select before you enroll.
Alex wrote and recorded the course. Cherie reviewed it and co-teaches the live elements. Both are active Master Certified Coaches.
Co-founder of Tandem Coaching. Before coaching, Alex spent two decades building and running software systems at scale across tech, banking, and consulting. He has used today's AI tools inside operator and engineering work before bringing them into the coaching room - which is why this course handles AI as a coach who actually uses it, not as a coach guessing what it does.
Alex on LinkedIn
Co-founder of Tandem Coaching. Cherie is one of the most cited voices in the Agile and team-coaching world. She brings the master-coach lens to the course: where AI helps a coach stay present and where it pulls a coach out of the room. She reviewed every lesson and teaches the boundary work alongside Alex.
Cherie on LinkedIn86 short video lessons (5 to 9 minutes each). Watch on any device. Three suggested paths through the material so you can start where you are in your practice.
No 30-day, 90-day, or one-year limit. Come back when an AI question shows up in your work - a new client request, a new platform, a new ICF standard.
Finish the lessons, pass the short verification quiz, and submit the capstone reviewed by Alex Kudinov, MCC. You'll get a shareable certificate of completion suitable for LinkedIn and L&D reimbursement.
Reference cards, checklists, and worksheets you'll actually use - including the Client AI Consent and Data Checklist, the Coaching vs Consulting boundary card, the AI Tool Evaluation Checklist, and the Personal AI Development Plan. Yours to revise as your practice changes.
One short form, no credit card. Your account is set up immediately - you can be in the first lesson within 60 seconds.
Enroll now and the course is yours, free, for life - even after we turn pricing on for new learners.
We email you the access link. Unsubscribe from course communications any time.
Really free, no catch. The course is at $0 while its ICF CCE accreditation is in review. Pricing turns on once accreditation lands - and if you enrolled before that, the course stays yours, free, for life.
No upsell, no mastermind tier, no sales call. The course is about keeping coaching and consulting in their right places; running a hidden upsell would contradict what we teach.
Once ICF approves CCE for this course, the 20 hours - 6 Core Competency, 14 Resource Development - will count toward your renewal. Before approval, you still get the certificate and the learning, but the hours can't yet be claimed as ICF CCE.
The 3 mandatory ethics renewal hours are built into the modules on AI in the coaching room, where ICF stands on AI, and the verification work.
One simple test: is this the work AI should help with, or the work only a coach can do? Drafts, scheduling, intake, and operations - AI helps, you approve every send. Presence, the partnership in the room, the relationship the coaching rests on - that stays human.
The test applies in three places: how you run your business, how you prepare for sessions, and what you do with clients. Same test, three places. That's why it doesn't go out of date when the tools change.
Tool demos teach you a tool. By next quarter, the tool has changed and you re-learn. This course gives you a way of thinking about AI in coaching that still applies when today's tools are gone.
It also walks through what the ICF Code of Ethics actually says about AI - so when a client or peer asks where you stand, you have a real answer.
You can enroll, but the course assumes you can coach. If you haven't trained in the ICF Core Competencies yet, start with our free Coaching Foundations module on the ACC certification page - that gives you the grounding this course builds on.
If you're working toward an ICF Portfolio Path application and already have coach training from elsewhere, you'll be fine.
20 hours of structured material. Video runtime alone is about 3 hours; the rest is reading, working through resources, the capstone, and your own reflection - the standard way ICF counts hours for an async CCE program.
Most coaches finish in 4 to 8 weeks at 3 to 5 hours per week. The optional module on coaching tech leaders adds about 2 hours.
There's no deadline. Your access doesn't expire.
Four things:
1. A simple test for where AI belongs in your business, your prep, and your client work.
2. 17 downloadable resources - reference cards, checklists, the Client AI Consent and Data Checklist, the Coaching vs Consulting boundary card, and the Personal AI Development Plan you fill in for your own practice.
3. A capstone you submit and get back with feedback from Alex Kudinov, MCC. You'll walk three real AI decisions from your own coaching work through the framework.
4. A certificate of completion - shareable on LinkedIn, suitable for L&D reimbursement. Once ICF approves, it will carry the ICF CCE-Approved Program badge.
Two parts, both required for the certificate.
A short scenario quiz covering three areas: where AI belongs, ethics and consent, and how to stay present and competent when AI is in the room. 24 questions, 80% to pass, three attempts.
A capstone you write up: three real AI-related decisions from your own coaching work, walked through a short template. Alex reviews it against a published rubric within 10 business days and gives you feedback. You get one revision if needed.
Tandem's flagship programs are ICF Level 1 (ACC) and Level 2 (PCC) - the credential-earning programs that take you from no ICF credential to ACC or PCC. Months long, instructor-led, with practice sessions and mentor coaching.
This course is a specialization for coaches who already have those foundations. Narrower scope (the AI question), self-paced, and it sits on top of credential training - it doesn't replace it.
The course is yours, free, for life if you enroll before ICF CCE approval lands. Setup takes 60 seconds.
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