Enterprise Agile Coaching
Sustaining Organizational Change Through the Invitational Approach
Most agile transformations fail when the coach leaves. This book changes that.
Compliance-driven change is easy to install—but it withers when the forcing mechanism disappears. Organizations invest heavily in agile transformations, only to watch them roll back to the original state within months of the coach’s departure.
Sustainable transformation requires a different strategy. This book introduces the Invitational Approach to enterprise agile coaching—a methodology that puts the client in the seat of responsibility from day one.
The result? Changes that stick because they’re owned, not installed. Business agility that survives leadership transitions, market shifts, and the inevitable pressures to “go back to how things were.”
Preview the Book
Browse the opening chapters free
What You’ll Learn
The Coaching Mindset
Shift from compliance-driven consulting to invitation-based coaching that creates lasting change.
Client Partnerships
Build engagement agreements using the STORMMES© model that sets the stage for sustainable results.
Business Development
Grow a sustainable coaching practice with strategies for client acquisition and engagement design.
Culture Transformation
Coach psychological safety, continuous learning, and the cultural shifts that underpin agile success.
Metrics That Matter
Develop measurement approaches that demonstrate real business value, not vanity agile metrics.
Navigating Complexity
Apply the Cynefin framework to recognize when to coach, consult, or step back entirely.
Who This Book Is For
What Readers Say
Verified reviews from Amazon
Essential reading for the Enterprise Agile Coach
“For anyone pursuing professional coaching in the Agile space, this book offers essential topics and practical steps... Coaches in this space can’t have one without the other to be effective.”
I wish this book was around when I started!
“This book will help you help your clients in a way that is sustainable over the long run and not a short term, temporary fix... A fantastic resource that is an absolute must read.”
Solid examples and foundational practice
“I believe this is one of the most important books written on what Agile coaching is... and is NOT. Consider this a must-have item in any coaching or practitioner’s bookcase.”
Inside the Book
Four parts for your enterprise coaching journey
1
The Invitation to Coaching
- Why Coaching
- The Coaching Mindset
- Developing a Solid Foundation
- Developing Coaching Values
- Engaged Neutrality
- Challenge and Support
2
Getting Started
- Business Development for Everyone
- Selecting the Right Clients
- The STORMMES© Relationship Agreement Model
- Goal Definition via Impact Mapping
- Designing Well-Formed Outcomes
- Coaching Organizational Systems
3
Coaching the Agile Enterprise
- Engagement Types
- Coaching Culture Change
- Coaching Client Partnership
- Coaching for Sustainability
- Coaching Values and Principles
- Experimentation
- Developing Metrics that Matter
- Promoting a Learning Organization
- Promoting Psychological Safety
- Knowing When the Engagement is Over
4
Organization and Complexity
- Introduction to Complexity
- Organization
- System Organization and Structure
- Typology and Taxonomy
- Order, Complexity, and Chaos
- The Cynefin Framework
- Clear Domain
- Complicated Domain
- Complex, Chaos, and Confused Domains
- Intervention Strategies
- Applying Cynefin in Practice
Want to Go Deeper?
The authors of this book are practicing coaches, not just writers. If your organization is ready for sustainable transformation, we’d love to talk.
Get Your Copy
Available in paperback, Kindle, and audiobook