SWOT Analysis (Guided)

A client who is a senior manager of communications at a nonprofit has entered coaching with a stated goal of 'becoming a stronger leader,' which is not specific enough to anchor a focused engagement. Before building a coaching plan, her coach needs a complete and honest self-picture across internal capabilities and external conditions. The guided SWOT's comparison prompts - 'What do you do well compared to others?' and 'Where do you have fewer resources than others?' - produce relative assessments rather than abstract ones, which is more accurate for someone whose self-view tends to be undifferentiated.

Position it as intake rather than assessment: 'Before we define what we're working on, I want a full picture of where yo...