Products and Services Map

An independent consultant, eight years in, who has accumulated offerings across multiple categories: strategy work, workshops, retainers, speaking engagements, a course she built two years ago, one-off projects. The nine-slot map reveals a portfolio that has grown by opportunistic addition rather than intentional design. She cannot state what her business is because it has no coherent structure - it's a collection of things she can do rather than a designed offering set.

Frame the map as a clarity tool before a strategy tool. 'Before we talk about what to add or drop, let's see what's actu...