Logo Design Brief

Pathway Builder 🔒

Domain

Coach Practice

Type

Worksheet

Phase

Action

Details

30 min Between sessions

Topics

Identity Values Creativity

Resources for coaches building and growing their practice.

When to Use This Tool

A coach is commissioning a logo and needs a clear brief that communicates their vision to a designer without ambiguity

A coach is clarifying their brand identity before investing in visual design work

A coach who has struggled to communicate what they want visually and needs a structured framework to articulate it clearly

How to Introduce This Tool Plus

A strong brief saves weeks of design revisions. Before working with a designer, ...

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Free PDF - print-ready, professionally formatted

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Preview Worksheet · 30 min

For the Coaching Practitioner

Plus

Coaching Scenarios Plus

1 Coach starting their third designer relationship after two failed attempts

Context

A newly credentialed coach has worked with two designers and hated both results. The first logo 'looked like a spa'; the second 'looked like a therapist.' She's considering a third attempt but is afraid of wasting money again. When asked what she does want, she can describe what she doesn't want but can't name what she's looking for.

How to Introduce

Frame the brief as protection, not just planning. 'You know what went wrong before - the designers built something that ...

2 Coach whose brand has outgrown their original logo 🔒

🔒

3 coaching scenarios with introduction language, observation guides, debrief maps, and red flags

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For professional coaches and coaching practitioners

Tool Flow Plus

See what this tool requires and produces in a coaching engagement

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