Testimonial Collection System

Your client is a seasoned executive coach, 6+ years in practice, consistently gets referrals and repeat engagements. When asked for testimonials to update their website or proposal materials, they cannot produce any - everything has been word-of-mouth. They know clients have had meaningful experiences but have no record of it.

Frame this as building an evidence base, not marketing. 'You have a track record that no one outside your direct network...