Strengths and Weaknesses

A client who is a director of customer experience at a retail company has received informal feedback that she is 'difficult to work with' from two peers, which contradicts her self-assessment as collaborative and relationship-oriented. She is confused and somewhat defensive. The dual-perspective SWOT - which asks the client to map both how they see themselves and how they believe others see them - creates a structured comparison that surfaces the self-to-other perception gap without requiring the coach to deliver the external view directly. The client produces both perspectives and can then examine the divergence.

Frame the dual-perspective structure as the tool's key feature: 'This worksheet has two layers - your view of yourself a...