Services and Offerings Design

Your client has been coaching for 2-3 years and has a single signature package - typically 6 months, $4,000-$6,000. They convert some discovery calls but lose many prospective clients who want to work with them but won't commit at that price or duration upfront. They've never had a lower-access entry point.

Frame this as an architecture exercise, not a pricing conversation. 'Before we talk about what to charge, let's map what...