1A business owner whose marketing plan is a commitment statement rather than a strategic document
Context
A service business owner who produces a marketing plan each January that reads as a list of intentions: 'be more consistent on LinkedIn,' 'send monthly emails,' 'attend more events.' The plan has no measurement, no budget allocation, and no channel strategy. It signals effort without enabling diagnosis. The 8-question audit will likely surface that she's been making the same plan for several years.
How to Introduce
Frame the audit as a performance review of the current plan, not planning for the next one. 'Before we talk about what y...
2A founder who is resistant to the audit because he believes marketing is about relationships, not systems🔒
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3 coaching scenarios with introduction language, observation guides, debrief maps, and red flags
