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Define the exact client you help best so your marketing stops feeling generic and starts converting, using a proven practice-building framework.

Worksheet · 45+ min · Print-ready PDF · Free download

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Preview Worksheet · 45+ min

When to Use This Tool

A coach who markets to 'everyone' and wants to get specific about who they do their best work with

Someone building a coaching practice who hasn't translated their client instincts into a documented profile

A coach refining their niche who needs to articulate the psychographic and demographic traits of their ideal client

How to Introduce This Tool Plus

Start with the demographics section using a real past client you loved working w...

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Interactive Preview Worksheet · 45+ min

Tool Classification

Domain

Coach Practice

Type

Worksheet

Phase

Discovery

Details

45+ min Between sessions As-needed

Topics

Identity

For the Coaching Practitioner

Plus

Pathway Builder 🔒

Coaching Scenarios Plus

1 Coach marketing to everyone and converting no one from her website

Context

A coach who certified eighteen months ago has a website that describes her work in broad terms - 'helping people reach their potential,' 'supporting leaders at every stage.' She gets traffic but few inquiries, and the inquiries she does get are often from people who aren't a fit. She attributes this to the website needing better copy, but hasn't examined whether the copy is vague because her targeting is vague.

How to Introduce

Name the sequencing problem before opening the worksheet. 'Copy that speaks to everyone speaks to no one - but the fix i...

2 Coach shifting from general practice to executive clients and not attracting them yet 🔒

🔒

3 coaching scenarios with introduction language, observation guides, debrief maps, and red flags

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For professional coaches and coaching practitioners

Tool Flow Plus

See what this tool requires and produces in a coaching engagement

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