Brand Personality & Voice Guide

A 40-year-old coach with a two-year-old practice has been producing content across LinkedIn, a monthly newsletter, her website, and an intake process that includes PDF worksheets and email sequences. She writes each channel independently. Her LinkedIn posts are assertive and direct. Her newsletter is warm and personal. Her website copy reads like a corporate services page. Her intake emails sound like a different person again. She is aware that something is off but describes it as a 'tone problem' she hasn't been able to fix. She came to coaching supervision to work on marketing consistency. The Brand Personality and Voice Guide is introduced to define the underlying personality before writing to any channel — and to produce a tone-by-context guide that tells her how the same voice sounds across different situations.

Frame this as finding the source voice before solving the channel problem. 'The inconsistency you're experiencing isn't ...