Who Am I?

A 40-year-old senior account executive at a B2B tech company has been in sales for fifteen years. His professional identity is highly developed — he knows his numbers, his methodology, his market. Asked about his values in the first coaching session, he described his compensation structure. Asked what motivates him beyond results, he paused for almost forty seconds. The Who Am I worksheet — values, why, goals — gives him a structured format to produce a single-page answer to a question he hasn't answered in decades.

Frame this as a document he doesn't currently have. 'Most people who are good at their jobs can tell you exactly what th...