Values Identification Exercise

A 38-year-old marketing VP at a consumer goods company has built an impressive career track — promotions every two years, strong relationships, high performer ratings. She's been coaching for a month and opens each session well but stalls when asked what she actually wants. She can articulate what she's achieved but not what would make achievement feel meaningful. The quadrant format of this tool is specifically suited for this gap — she needs to separate values she's living from ones she's only endorsing.

Frame as a snapshot rather than an aspiration exercise. 'We're going to map four categories: what you do well and love, ...