Unique Value Proposition

I know my business is different but I struggle to articulate what actually sets us apart

Worksheet · 45+ min · Print-ready PDF · Free download

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Preview Worksheet · 45+ min

When to Use This Tool

I know my business is different but I struggle to articulate what actually sets us apart

My value proposition sounds exactly like my competitors and I need to fix that

I want a clear single statement that explains why clients should choose us over anyone else

How to Introduce This Tool Plus

Some clients find it useful to separate the brainstorm from the analysis when de...

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Interactive Preview Worksheet · 45+ min

Tool Classification

Domain

Executive

Type

Worksheet

Phase

Discovery Goal Setting

Details

45+ min Mid session As-needed

Topics

Leadership Identity Accountability

For the Coaching Practitioner

Plus

Pathway Builder 🔒

Coaching Scenarios Plus

1 Client who sounds like everyone else when describing what they offer

Context

A senior professional — independent consultant, executive job seeker, or service business owner — cannot articulate what makes them different in a way that is specific enough to be memorable. Their description of their work sounds credible but generic: 'I help organizations improve performance,' 'I bring strategic perspective and operational depth,' 'I have a track record of results.' Every competitor says something equivalent.

How to Introduce

Frame as a three-circle analysis that reveals differentiation through intersection rather than through assertion. 'Most ...

2 Career transitioner who can't explain what value they bring to a new domain 🔒

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3 coaching scenarios with introduction language, observation guides, debrief maps, and red flags

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For professional coaches and coaching practitioners

Tool Flow Plus

See what this tool requires and produces in a coaching engagement

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