Professional Strength Exploration

A client who is a senior marketing manager pursuing a VP role has passed initial screening but is underperforming in interviews. When asked about her greatest strengths, she gives competency-label answers ('strategic thinker,' 'collaborative leader') that interviewers hear from every candidate. She has not learned to convert her strengths into evidence statements that are specific, quantified, and portable. The four-section strength exploration worksheet - identifying strengths, naming evidence from experience, assessing portability, and planning strategic deployment - builds the structure her interview answers are missing.

Name the gap before assigning: 'Competency labels like strategic thinker don't differentiate you because every candidate...