Pricing Strategy Worksheet

An ICF-credentialed coach who launched her practice during the pandemic set her hourly rate at $175 because a mentor told her to start there. She now has 12 active clients, a waitlist, and a rate that hasn't moved since day one. She's working close to capacity, earning less than she would in a salaried role, and hasn't done any pricing analysis. She says she's 'not great with numbers.'

Give this as between-session work with a specific instruction: complete Section 1 (costs) before looking at anything els...