Pricing Strategy Worksheet

Replace competitor-based pricing with a clear, coach-tested method to set rates using your costs, capacity, and the value you deliver.

Worksheet · 45+ min · Print-ready PDF · Free download

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Preview Worksheet · 45+ min

When to Use This Tool

A coach who set their rates by looking at what others charge and has never revisited the logic

Practice owner who knows they are undercharging but is not sure what to charge instead

A coach whose pricing doesn't reflect the actual value their clients receive

How to Introduce This Tool Plus

Pricing is not just a financial decision - it is a positioning decision. This wo...

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Interactive Preview Worksheet · 45+ min

Tool Classification

Domain

Coach Practice

Type

Worksheet

Phase

Discovery Goal Setting

Details

45+ min Between sessions As-needed

Topics

Finances Values Accountability

For the Coaching Practitioner

Plus

Pathway Builder 🔒

Coaching Scenarios Plus

1 New coach who set rates based on what felt safe two years ago

Context

An ICF-credentialed coach who launched her practice during the pandemic set her hourly rate at $175 because a mentor told her to start there. She now has 12 active clients, a waitlist, and a rate that hasn't moved since day one. She's working close to capacity, earning less than she would in a salaried role, and hasn't done any pricing analysis. She says she's 'not great with numbers.'

How to Introduce

Give this as between-session work with a specific instruction: complete Section 1 (costs) before looking at anything els...

2 Established coach transitioning from corporate training to executive coaching 🔒

🔒

3 coaching scenarios with introduction language, observation guides, debrief maps, and red flags

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For professional coaches and coaching practitioners

Tool Flow Plus

See what this tool requires and produces in a coaching engagement

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