Market Research Worksheet

Validate your executive target-market assumptions with a structured worksheet grounded in proven market research methods and real customer evidence.

Worksheet · 45+ min · Print-ready PDF · Free download

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Preview Worksheet · 45+ min

When to Use This Tool

I think I know my target market but I've never actually researched whether my assumptions are right

I'm launching something new and I need to ground my strategy in real market data

My marketing isn't working and I suspect I'm not clear enough on who I'm actually serving

How to Introduce This Tool Plus

Some clients find it useful to stress-test their market assumptions with evidenc...

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Interactive Preview Worksheet · 45+ min

Tool Classification

Domain

Executive

Type

Worksheet

Phase

Discovery

Details

45+ min Between sessions As-needed

Topics

Leadership Accountability

For the Coaching Practitioner

Plus

Pathway Builder 🔒

Coaching Scenarios Plus

1 A founder who mistakes audience familiarity for market knowledge

Context

A consultant who has worked in a specific industry for twelve years and is launching a new service offering for that sector. She believes she knows her market well because of her tenure. When pressed, her market understanding is based on pattern recognition from her own projects, not on data about the broader market - size, growth, competition, unmet need. She hasn't had to research what she already believes she knows.

How to Introduce

Frame the worksheet as a knowledge audit, not a research assignment. 'You have twelve years of industry knowledge. This ...

2 A professional pivoting into a new market where she has no existing knowledge base 🔒

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3 coaching scenarios with introduction language, observation guides, debrief maps, and red flags

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For professional coaches and coaching practitioners

Tool Flow Plus

See what this tool requires and produces in a coaching engagement

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