Market Research Worksheet

A consultant who has worked in a specific industry for twelve years and is launching a new service offering for that sector. She believes she knows her market well because of her tenure. When pressed, her market understanding is based on pattern recognition from her own projects, not on data about the broader market - size, growth, competition, unmet need. She hasn't had to research what she already believes she knows.

Frame the worksheet as a knowledge audit, not a research assignment. 'You have twelve years of industry knowledge. This ...