Career Branding Workbook

Pathway Builder 🔒
Domain
Career
Type
Worksheet
Phase
Discovery Action
Details
45+ min Between sessions As-needed
Topics
Identity Career Transition

For professionals making intentional career moves.

When to Use This Tool
A client wants to get intentional about how they're perceived professionally
A client is preparing for a job search and needs to articulate their unique value
A client wants to build visibility and credibility in their field
How to Introduce This Tool Plus

When you wrote your value proposition, what felt authentically yours — and what ...

Download This Tool

Free PDF - print-ready, professionally formatted

Preview Worksheet · 45+ min

For the Coaching Practitioner

Plus
Coaching Scenarios Plus
1 The director who has been promoted twice and still leads with her job title
Context

A 42-year-old director of product management at a healthcare SaaS company has been in the industry for fourteen years. When asked at a conference to introduce herself, she describes her company, then her title, then her reporting structure. Her peers lead with a point of view. She came to coaching to develop her executive presence, and the brand statement section of this worksheet is where the gap becomes a diagnosis rather than a vague aspiration. The worksheet forces the question her title doesn't answer: what is the specific value you create, for whom, in a way no one else quite delivers?

How to Introduce

Frame this as the gap between a credential and a position. 'When you introduce yourself professionally right now, what d...

2 The mid-career operations manager who has been quietly exceptional for a decade and has no idea how to talk about it 🔒
🔒
3 coaching scenarios with introduction language, observation guides, debrief maps, and red flags
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For professional coaches and coaching practitioners
Tool Flow Plus
See what this tool requires and produces in a coaching engagement
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Pairs Well With

Life

Ikigai Discovery

A client feels successful but unfulfilled and wants to understand why

45+ min Framework
🔒
+3 more with Plus

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