Brand Board Template

A 38-year-old newly certified coach left a corporate HR career to build an independent practice. She has a logo she loves — a designer created it six months ago — and has since produced a website, a LinkedIn banner, two PDF worksheets, and an email signature, none of which match each other. The logo hex code lives in a file on her old laptop. She's using four different fonts across her materials and doesn't know which is 'hers.' She has been building client-facing materials by feel and is starting to notice that nothing quite coheres. She came to coaching supervision to work on practice development. The Brand Board is introduced as the infrastructure layer her materials are missing: a single document that captures the visual decisions already made — and the ones not yet made — so everything can be built from a common reference.

Frame this as closing the gap between the brand she has and the materials she's producing. 'You've made the core visual ...