Activity Value Log

A client who is a VP of marketing at a consumer goods company consistently reports feeling misaligned - she describes her work as 'not what I should be doing' but cannot name what she should be doing instead. She spends significant time on campaign reporting and vendor management, which she frames as necessary but not meaningful. Three to five days of activity logging with the 'How I Feel' and value rating columns produces the concrete data to examine the gap between what she says matters and what she actually does.

Position the log as a data-collection tool rather than a reflection exercise: 'You've been describing a sense of misalig...