Unique Value
Proposition Builder

COACHING PRACTICE TOOLS

Define what makes your coaching practice the right choice
for the exact client you want to serve.

Building Your UVP

Most coaches struggle with their UVP not because they lack differentiation, but because they try to write the statement before they have done the underlying thinking. The result is a sentence that sounds professional and says nothing - generic language that could describe any coach in any niche.

The UVP question is not "how do I describe my coaching?" It is "why would this specific person choose me over the other credentialed coaches in my category?" That answer lives in the intersection of who you serve, what you uniquely bring, and the specific result your clients can expect.

The most common error is starting with the statement. Coaches pick a formula, fill in blanks, and call it done - without having interrogated the assumptions behind each blank. The sections in this worksheet are sequenced to do that interrogation first. By the time you reach the statement, you should have enough specificity to write one that is actually differentiated.

How to Use This Worksheet

  1. Define what you do in plain terms first. Resist coaching language. What problem do you solve, in terms a client would use to describe it?
  2. Describe who you serve precisely enough that you could pick them out of a room. Industry, role, and stage matter - but the key is naming the specific challenge or desire that brings them to you.
  3. Name your differentiation. Not your credentials - your approach. What do you do that the other credentialed coaches in your space do not, or do less well?
  4. Articulate the result in client terms, not coaching terms. "Greater self-awareness" is not a result. "Promoted within 18 months after stalling for three years" is.
  5. Draft two versions of your statement before settling on one. The second draft is usually sharper than the first.
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Your UVP Builder

What You Do

In one sentence, what is the core service you provide? (Plain language - no coaching jargon)

What problems do you solve for your clients?

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Who You Serve

Describe your ideal client:

Industry / Role:
Stage of career or business:

Key characteristics:

What specific challenge or desire brings them to coaching?

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Your UVP Builder (continued)

How You're Different

What do you do that other coaches in your niche don't - or don't do as well?

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Describe your unique approach, methodology, or perspective:

The Result
Near-term (during engagement):
Lasting (6-12 months after):

What do clients most frequently say was the most valuable thing they got from working with you?

Your UVP Statement

Formula: I help [who] [do / achieve / overcome] [what] so they can [result].

Draft 1
Draft 2 (sharper, more specific)

Final UVP:

Before Your Next Session

• Read your final UVP aloud. Would your ideal client immediately recognize themselves in it - or would they need to think about it?

• Which element of your differentiation are you currently underselling in how you describe your work?

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Tandem Coaching Partners

Credentialed coaches with real-world leadership experience,
partnering with executives and organizations
to unlock sustainable growth.

Consultation

tandemcoach.co/
contact-us

Email

info@tandemcoach.co

Phone

855 51 COACH

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