COACHING PRACTICE TOOLS

Services & Offerings
Design

Structure your coaching offers into a coherent suite that meets clients where they are and grows with them.

Designing an Offering Suite That Converts

Most coaches undercharge and overbuild. They spend months refining a signature offer without a lower-access entry point, or they price their premium work at rates that do not reflect the actual value delivered. The result is a menu of services that does not convert well - not because the coaching isn't excellent, but because the structure doesn't serve the way clients make buying decisions.

A well-designed offering suite does three things. It gives prospective clients a way in that doesn't require maximum commitment upfront. It has a core offer where most of your revenue actually lives. And it has a premium tier that makes the core feel appropriately priced by comparison. Those three tiers don't have to be formal packages - but they should exist in some form, even if they're not all listed publicly.

The other common gap: offers that describe what's included rather than what the client gets. A list of sessions and tools is not an offer. An offer names the situation the client is in, the shift they will experience, and what that shift will make possible. Write your descriptions for the client's mental state at the moment they're deciding - not for your own reference.

Design your tiers in sequence. Start with your core offer, then build outward. The entry tier should be a genuine version of what you do, not a teaser. The premium tier should be substantively more access or intensity, not just more sessions.

How to Use This Worksheet

  1. Start with your core offer (Tier 2). This is your main engagement - the work you most want to do, with the clients you most want to serve. Price it based on value delivered, not hours invested.
  2. Design Tier 1 as a real entry point. Not a discovery call, not a taste. A shorter, scoped version of your work that produces a real result for the client and a real decision point for both of you.
  3. Define Tier 3 by intensity, not volume. Premium is not just more sessions. What would truly high-access, high-intensity engagement look like - and who would benefit most from it?
  4. Write the client description first for each tier, then build the deliverables list. The client profile should dictate what belongs in the offer, not the other way around.
  5. Check the progression. A client who finishes Tier 1 should have a natural reason to consider Tier 2. Design that bridge intentionally.
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Your Coaching Tiers

Tier 1 — Entry-Level Offer
Offer Name
Price
Duration
Format (1:1, group, self-paced)
Ideal client for this tier
What's Included
Key outcome the client achieves
Tier 2 — Core / Signature Offer
Offer Name
Price
Duration
Format
Ideal client for this tier
What's Included
Key outcome the client achieves
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Tier 3 — Premium / High-Access Offer
Offer Name
Price
Duration
Format
Ideal client for this tier
What's Included
Key outcome the client achieves

Offering Suite Overview

Natural progression from Tier 1 → Tier 2 → Tier 3
Group / cohort offerings (if any)
Digital or self-paced products (if any)
Most profitable offer per hour invested
Minimum engagement price

Before Your Next Session

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TANDEM COACHING PARTNERS  •  DALLAS, TX