Marketing Calendar
Planner

COACHING PRACTICE TOOLS

A quarterly-to-weekly planning structure that replaces reactive marketing
with a system that runs year-round.

A Calendar That Actually Runs

Most coaching businesses do not fail for lack of marketing ideas. They fail because marketing stops when the calendar gets full and restarts in bursts when the pipeline goes dry. That cycle - feast, forget, scramble - is the single most predictable pattern in solo coaching practices.

A marketing calendar breaks that cycle by turning next month's decisions into today's plan. The themes and campaigns you define now are the ones that actually run, because they are not competing with client work for the mental bandwidth to decide. The coach who markets inconsistently usually tells themselves they need a better strategy. What they usually need is a calendar.

This calendar is built in layers: annual themes give you direction, quarterly planning gives you focus, monthly and weekly structures give you action. Each layer is loose enough to adapt and specific enough to execute.

How to Use This Planner

  1. Complete Section 1 (annual themes) first. These anchor the quarterly work - without them, quarterly planning becomes arbitrary.
  2. Fill out all four quarters in Section 2 in a single sitting. Spreading it across weeks dilutes the planning effect.
  3. Section 3 is a repeating monthly template. Use it each month within the quarterly framework you have set.
  4. Section 4 (weekly rhythm) is the operational layer - make it realistic for your schedule and do not change it mid-quarter.
  5. Section 5 (campaign timeline) is for specific launches or events. Use it when you have something time-bound to promote.
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Marketing Calendar Planner

Section 1: Annual Themes and Fixed Dates

What are the two or three messages you want to be consistently known for this year?

Fixed dates that shape your calendar:

EventDate
Conferences or industry events
Application or enrollment periods
Seasonal slow periods
Your time off / vacation
Other: ___________________________
Section 2: Quarterly Planning
Q1 (January - March)
Q2 (April - June)
Q3 (July - September)
Q4 (October - December)
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Section 3: Monthly Focus Template

Use this template each month. Copy or reprint for additional months.

Section 4: Weekly Content Rhythm

Establish a rhythm you can sustain for 12 months. Match this to what you will actually do, not what sounds impressive.

WeekContent Type
Week 1Educational content
Week 2Personal or behind-the-scenes
Week 3Social proof or client story
Week 4Offer or call-to-action

Platforms and frequency:

PlatformPosts Per Week / Month
LinkedIn
Email newsletter
Other: _______________________
Section 5: Campaign Timeline

For time-bound promotions and launches.

Touchpoint Type Day Date
1
2
3
4
5 (Close)
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Tandem Coaching Partners

Credentialed coaches with real-world leadership experience,
partnering with executives and organizations
to unlock sustainable growth.

Consultation

tandemcoach.co/
contact-us

Email

info@tandemcoach.co

Phone

855 51 COACH

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