Assessment & Discovery Tools
Find where what you love, what you’re good at,
what the world needs, and what you can be paid for overlap.
Ikigai is a Japanese concept that roughly translates to “reason for being.” In coaching, it functions as a diagnostic framework - a way to identify whether your current work sits at the intersection of four factors that, together, produce sustained meaning and motivation.
The framework maps four questions: What do you love? What are you great at? What does the world need? What can you be paid for? Each pair of overlapping answers generates a distinct orientation: passion, mission, profession, or vocation. At the center, where all four converge, is purpose.
Most people are strong in two or three areas and notably absent in one. The gap is diagnostic - it tells you what’s missing, what’s creating the sense that something is off, and where to focus. A technically successful role can feel hollow when it covers profession but not mission. Work that pays less can sustain engagement longer when it sits closer to the center.
This isn’t a tool for arriving at a single final answer. It’s a mapping exercise.
Passion - What you love + What you’re great at. Deeply engaging but may not be sustainable without external need or income.
Mission - What you love + What the world needs. Meaningful but may lack the financial structure to sustain it.
Profession - What you’re great at + What you can be paid for. Financially grounded but may feel empty without personal meaning.
Vocation - What the world needs + What you can be paid for. Purposeful and viable but may drain if disconnected from what you genuinely love.
Look at the four intersection zones. Where does your current work sit?
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partnering with executives and organizations
to unlock sustainable growth.
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