Competitor Evidence Map

Assessment & Discovery Tools

Optional client-owned prompts; use, adapt, or skip based on context.

Using This Optional Tool

This page offers optional prompts to record dated competitor evidence, stated positioning, hypotheses, unknowns, and evidence gaps without presenting impressions as intelligence. The fields are prompts, not findings, requirements, or a complete model of the situation.

Use the client's own words and distinguish observations from assumptions. Any field may be renamed, reordered, left blank, revisited, or discarded.

How to Use Competitor Evidence Map

  1. Choose one relevant situation, example, or question, or skip the page.
  2. Record observed information separately from interpretations and unknowns.
  3. Use any number of fields in any order; no blank, rating, or difficulty proves a cause, trait, priority, or outcome.
  4. Review or share only what the client chooses and keep any next step optional.
1

Competitor Overview

Competitor Key Features Stated Positioning (Source / Date) Observed Reach / Source / Unknown
2

Pricing & Strategy Comparison

Choose up to four competitors from your overview table for deeper analysis.

Competitor 1 Competitor 2 Competitor 3 Competitor 4
Name
Core Features
Price Range
Stated Pricing / Source / Date
Observed Strengths or Claims
Evidence Gaps or Unknowns
3

Before Your Next Session

Now that you can see it:

Compare dated, sourced positioning statements. What is observed, what is your interpretation, and what client evidence is unavailable?

Choose any comparison, if useful. Which claims are sourced, which are hypotheses, and which differences remain unknown?

Which evidence gap, if any, would be useful to research before a decision? A blank does not establish risk or priority.

4

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